Class act

Phillip Blanchard · **Posted:** Wed Sep 04, 2002 8:42 pm

On Friday, a General Motors ad appeared across the bottom of the Sun-Times’s front page. I thought it might be a first, but the paper’s Editor in Chief, Michael Cooke, says “I’m 99.9 percent sure that we’ve run an ad on the front page in the last year or so.”
Cooke says there are no plans to run ads regularly on the front page, but it sounds as if the paper is willing to talk turkey. “All our space is for sale on every page, including the Op-ed page,” Cooke says. (Chicagomag.com)*** I put ads on Page One fairly low on the list of journalistic sins, but I must admit that no one makes it seem sleazier.***[ September 04, 2002: Message edited by: blanp ]

Guest · **Posted:** Wed Sep 04, 2002 9:52 pm

At this rate, it won't be long before editorials themselves will be for sale ... not that they probably aren't already at some papers you could name.

Wayne Countryman · **Posted:** Thu Sep 05, 2002 5:17 pm

<blockquote>quote:<hr>Originally posted by blanp:
On Friday, a General Motors ad appeared across the bottom of the Sun-Times’s front page. I thought it might be a first, but the paper’s Editor in Chief, Michael Cooke, says “I’m 99.9 percent sure that we’ve run an ad on the front page in the last year or so.”
Cooke says there are no plans to run ads regularly on the front page, but it sounds as if the paper is willing to talk turkey. “All our space is for sale on every page, including the Op-ed page,” Cooke says. (Chicagomag.com)*** I put ads on Page One fairly low on the list of journalistic sins, but I must admit that no one makes it seem sleazier.***[ September 04, 2002: Message edited by: blanp ]<hr></blockquote>
I don't think editors should get deeply involved in ad placement on a daily basis, but an editor in chief ought to know with 100 percent certainty whether or not ads had appeared on Page 1.

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Class act

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