The Copy Editor: Great Power, Great Responsibility[
Ezine @rticles]
Quote:
A company's marketing efforts are its only ways of letting customers know who they really are and what they are offering. Content makes a first and lasting impression on the people in the market. A copy editor's job is to make sure that the impression left by content is the one that the organization intended when it created the text. Considering style, intends, consistency, reader, and company goals will help make sure that the impression left with everything published is a good one.
Bonus: "Accuracy" doesn't seem to be one of the things the copy editor has to worry about.