lfelaco wrote:
So which is it to be--we want to move readers through the paper (hopefully not like food through one's bowels), or we want them to actually read it?
My proposed radical innovation:
1. Put interesting and informative stories, display type and art on the section front.
2. Hope that the reader knows how to turn the page after reading it.
3. Put interesting and informative stories, display type and art on page 2, grouping by subject here and within the section.
4. See #2.
5. And so on.
FYI: I'm available for consultations with paying clients. I'd be glad to write an instructional section for readers and your staff, including the intricacies of Step 2 (above), to accompany the launch of your and my paper's impending wonderful redesign.